Content is King. It’s a phrase we hear over and over again in the Search Engine Optimization industry. As more and more people turn to SEO companies to help promote their websites, content has become increasingly important.
At one time, (in what now seems like the Stone Age of internet) content wasn’t such an important factor. People all over the world were getting their websites to rank simply by stuffing their meta tags full of keywords. These days, however, search engine algorithms are a lot more sophisticated and take several factors into consideration; many of them content-related.
Good content is comprised of a few things. The first thing is that it should be written for people, not search engines. Why? You might ask. Again, the answer lies in those sophisticated algorithms. They can tell whether your content is useful, or just a list of uninteresting keywords and keyword phrases. When you write for people first and search engines second, you produce good, strong content that can easily be adapted later on to include your keywords. This type of approach results in content that pleases both your visitors and the search engines.
Here are some other reasons content is King:
1. Can be updated regularly (search engines love relevant updates).
2. In-body text links.
3. Entices others to link to your website.
4. Can encourage interaction with website visitors.
5. Provides a natural place for keywords and keyword phrases.
The misconception about content writing is that it has to be handled by a professional copywriter. This is simply not true. Anyone can create interesting content that ranks well on search engines. It just takes a bit of practice and in time you’ll be able to master it like a pro.
To learn more about writing effective content that is pleasing to both website visitors and search engines, please refer to SEO like a PRO – The Beginner’s Guide to Search Engine Optimization.