Now more than ever, women are watching sports, participating in sporting events, and buying into the athletic economy. Don’t see how this could be so? Take a look at these statistics.
She-conomy.com says that women purchased just less than half of all officially licensed NFL commodities. Also, the site claims that women make up more than a third of the audience of ESPN programs. Women also, “spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing.” Yet, women are not just buying sports clothing for their men. They are buying it for themselves, wearing it, and having allegiance to teams of their choosing. In fact, Alyssa Milano, herself an admitted professional sports fan, has recently partnered with the NFL, NBA, NCAA, and more to design a line of female focused apparel to meet the needs of the ever growing fan base.
Still don’t believe women effect the sports economy? Statistics have shown that the more female analysts, sports reporters, and sports journalists there are the higher the audience numbers get. With informed and sports savvy women like Michelle Beadle, Dana Jacobson, and Kara Henderson out there, it looks like the number of followers of the NFL season will only expand. Maybe this is because doctors have found that women’s brains are hardwired to communicate with more detail and more effectively than that of their male counterparts. Effective communication is a vital factor in being a decent reporter and analyst.
Women are not just breaking into football by being fans, either. In Texas, fifty-some year old Susan Myers is coaching the wide receivers at her local high school, according to the Wall Street Journal. She’s been involved in coaching football for years during which she fought breast cancer, raised a daughter, and gave up her career as an investment banker. None of this interrupted her succession up the football coaching ladder. If there’s one state that this would be next to impossible in, it’s Texas with its football=religion mentality. Susan’s teams, one of which had a near perfect season and another who won a private school championship, have often treated her like a liability instead of the asset she is.
Another woman who has taken a page from Susan’s book is Natalie Randolph, reports nicolemlavoi.com. Yet, Natalie is not a tight end or wide out coach. She’s the head coach. Randolph is no good-old-boy networker or push over. Her team is subjected to academic rigors that would make most male coaches pale. Her team attends mandatory study halls and has their own academic coach to watch over their scholarly growth, notes the Washington Informer. Randolph, herself, has played football for pay. She gets offensive and defensive systems. She enacted the ones currently in place at Coolidge High School.
To close, at the Wall Street Journal blog, one reporter asked the female co-author of the book Gameface if it was more difficult to be a female in an authority position in sports or in the world of business. The author replied, ” Kim Ng [assistant general manager of the Dodgers] is a woman. So many times she has to turn the other cheek and look the other way and just keep on keeping on. We just have to work hard and do something we’re passionate about and not make a big deal out of [being a woman]. I really want to see a strong female team owner, someone who didn’t inherit it from a husband, but carved her own way.”