Why is search engine optimization (SEO) important for businesses? You cannot sell your services or products to people or share your not-for-profit goals if people cannot find your business. If they do not know your name or who you are they will still most likely not buy from you even after they have found you. Business owners in the past would put up a sign telling about all the great deals inside the store. They would possibly advertise in the local paper or on everyone’s favorite radio program. The potential of a business can be easily compromised and with the changing economy relying only on local business can be very limiting. Any new business knows that their first priority is a website.
Think of the website as the storefront. You can make it as interesting as you want with landscaping and flowers and even have a sign telling about what you do so that people will look. They will come closer and in the window see your best merchandise displayed with bright, colorful sale tags that show all the great deals you have. Now the customer is interested so he will wander inside. None of this will happen if your sign is never seen. Locally you will see business signs placed in areas with the highest volume of traffic, bearing in mind to target those who will have an interest. You can ask the locals what they prefer for media types and check out where the most traffic is. Since you do not have people walking or driving by your website what can you do to duplicate this when you cannot see your traffic? This is the importance of SEO.
It is a safe bet that at one time or another every internet user has used a search engine to find what they were looking for. Businesses can pay for a spot on Yahoo, Google and other popular search engines but most do not have the financial support to pull it off and most businesses have a reduced marketing budget with the current economy. What a search engine does is to find all the information relevant to a search and list it, but if your business is listed down as result # 5,832 no one will ever see it. Using search engine optimization you are able to use relevant tags, keywords and site descriptions that may bring you to the first page and possibly the first search item.
It is a proven fact that people want to buy from a well-known name. If your link continues to show up near the top of the search results your name will become known even if you are not doing any other advertising. This has been shown to be true by McDonald’s who had proved that to make a sale you must have your name and products clearly visible to the customers. They might not have any interest at first but that will change if they continue to see your business name and become curious about your business. Any business will see an improvement if they change to a better location. This is true for large chain stores as well small locally based establishments. You possibly might have customers in your location but it might be because you are the only one to offer the services or products that they seek and therefore the only choice. Now what if all the stores on your street offered the same services that you do? That is what internet searches are like. The first criterion is to get the customer to come in before the other aspects such as customer service and prices are even considered. When your store is first in the line of duplicate stores perhaps the customer will walk into your store. Having a well-known name may bring customers to walk past the other stores to come to your store.