Shopping for a mattress can be a tricky and confusing experience. If you go into a mattress store with an idea of what you are looking for, chances are salespeople will try to convince you that you need “more” and “better”. Here I will share with you some things to look out for when retail shopping for mattresses. Next time you are ready for a new mattress, keep the following in mind.
It is hard to turn on the television for a period of time without seeing a mattress commercial advertising a big blowout sale. It seems like stores such as sleepy’s and Raymour and Flannigan are always having a huge sale that you can’t miss. These chain stores want you to believe that if you come in on a certain day then you will get a better price. The reality is that all of these sales are just gimmicks to get you inside of the door. The goal of these stores is to get you there with the thought of buying a discounted mattress. However, right when salespeople have you they try to bump you up to the next level in price. When it comes to these major sales, do you really think you’re getting a better deal than someone who bought a mattress the day before or the day after? The truth is that these stores have a set price they just play around with that price to make you feel as if you are getting a great discount. Keep a lookout for stores that advertise these types of sales. As a consumer you are much better off dealing with a company that has one set price so that you know exactly what you are going to get and at what price.
Retail stores make it very difficult for consumers to do any kind of comparison shopping. This is one of the major tricks of the retail mattress chain industry. For instance a brand like Serta will manufacture what is basically the same bed to sell at sleepy’s and to sell at Bloomingdales. However, Serta gives a different name to each product line, making it impossible for the consumer to go to any retail store and claim they can get a better price somewhere else. Mattress chains have intentionally created this system in order to keep their prices at a high level they are happy with. If you shop online for a mattress you will find much more comparison shopping available. Mattress shopping online has become very popular because consumers are tired of dealing with pushy high pressured salespeople that want to sell you the most expensive product to raise their own commissions.
Retail mattress chains also have very complicated return and warranty policies. They believe that you had the chance to “test” the mattress when you were in the store, so if you are unhappy with your purchase it is your fault not the stores. By shopping online you remove that risk. If you shop for your mattress online you will be allowed to have a chance to sleep on your mattress, and if you are unsatisfied you may return your mattress for no or minimal cost.