In a world that is filled with new and inventive marketing schemes it can be hard to decide which plan will work for your business. Online marketing is one of the most widely spread marketing methods and it is used to find and keep valued customers. There are many different types of online marketing strategies ranging from email to viral marketing. Blogging is yet another type of online marketing that has recently emerged. Many people now desire their favorite companies to develop blogs as a means of customer feedback and product promotion. According to a study conducted by Cone Inc. in 2008, ninety-three percent of social media users feel that companies should have a social media presence and eighty-five percent of users believe that social media interaction with the customers is vital.
One main worry for a business that is thinking about starting a blog is how cost effective blogging will be. The main draw of blogging for both customer and company is that blogging is relatively free. This is not to say that it does not require time and effort, in order to blog effectively. Websites such as WordPress, Blogger and Blogspot make it possible for anyone to become a blogger and no money is required in order to do so. However, regularly updating your blog’s content is a key component to successful blog marketing. Try to aim for at least one post a week and optimally two or three posts a week. One of the main reasons that your company would benefit from a blog is community building. Building a solid and steady community of customers is essential for any serious marketing strategy. When your company decides to utilize social media marketing, it is a way for you to connect with your customer base on a more intimate level, as well as receiving free market research. Always create a way for your customers to be able to post on your blog and be sure to reply to their posts in a relevant, respectful and timely manner.
Although blog marketing can be an extremely cost effective and creative way to build your consumer fan base, there are some pitfalls and problems that may occur which could negatively affect your product consumption. As stated above, regularly updating your blog’s content is an essential part of social media marketing and failure to do so could result in lower product sales. When people view your blog they are looking for interesting and relevant information written in an easy to read and somewhat personal manner. One way to really stand out from your competition is to create truly dynamic content that will catch and keep your reader’s interest. Try writing about the daily goings on of your company or a how to article on pertinent information in your industry. By providing fresh and appealing information to your public you will gain many more life-long clients.