Miami’s dynamic business district, rich culture and arts scene, and flood of tourists each year make it a prime market for local, regional and national advertisers. However, only some types of advertising really connect with your business’s target market. From the upscale markets in South Beach and Coconut Grove, to the buzzing business sector in Downtown Miami, small businesses in Miami need a powerful marketing campaign that will maximize advertising dollars and attract the right type of customer.
Direct marketing and Internet listings are a couple of effective advertising solutions for a small business in Miami. Here are some of the best ways a small business in Miami can reach their target customer and execute an effective small business advertising campaign:
Local Internet Listings
Advertising your small business in the right category on YellowPages.com can attract the right type of customer when they are in the position to buy. Instead of just running a random advertising camping online, Internet listings can help you attract customers that are looking for something very specific and are prepared to contact you for an appointment or service. Position yourself in front of thousands of prospects throughout the Greater Miami area with a featured or premium placement on a local listings site.
Give customers who use smartphones a chance to find you with ease by ensuring your business is listed on YP.com. The YP.com mobile application is enabled on every AT&T Smart Phone, and makes it easy for customers to track down your contact information and location. Whether they’re exploring Miami’s arts district or relaxing on the shores of Miami Beach, your ideal customer can find you with a quick search.
Local Online Display Ads
Capture the attention of Miami residents reading local news on Yahoo! News and of shoppers browsing on sites such as Yahoo! Shopping with an online display ad. Local Online Display Service advertising packages are designed to reach your target market while they are participating in online activities. Your display ad can appear on various Yahoo! properties while connecting with your target audience.
Direct Mail Advertising
Whether you want to send out coupons or make a special announcement, a targeted and customized direct mail campaign can help you get the response you want. Choose the Miami zipcodes you want to target and use demographic filters to target specific consumers and businesses in the area. A targeted direct mail campaign can maximize advertising dollars and ensure your message is communicated to the people who matter the most.
Reach tech-savvy Miami customers with a mobile version of your website. Converting your current website into a mobile site makes it easier for users to navigate your key pages, contact you or even place an order with a touch of a button. Mobile access also makes it easy for customers to learn more about you when they’re browsing other businesses in the local area.
From local Internet listings on YP.com to online display ads on Yahoo! properties, there are several ways a small business can maximize advertising dollars and capture their target market in Miami. These advertising solutions can drive more traffic to your website or brick-and-mortar business, and also help you build your brand in the competitive Miami market.
Entreprenuer.com – Yellow Pages Ads