(Photos shot by Sandy Zimmerman during the live concert.)
I was not familiar with Martin Nievera’s music when I walked into the Suncoast Hotel’s showroom but felt their Entertainment Director had a knack for always choosing the best talent.
When Martin entered the stage, his fans eagerly welcomed him. Born in the Philippines, Martin has that island charm that is so appealing to the ladies. He started to sing and I could immediately see why he has been so popular since the 80’s. Martin’s music is romantic with such songs as “Say That You Love Me” discussing sharing dreams with each other and making them come true. He sang ballads in English with a few beautiful Philippine numbers. These songs are universal for people around the world.
Martin knows how to sell his songs, each seems very special to his audience. I enjoyed the way he seemed to become caught up in the emotion of the lyrics. Martin’s renditions are powerful and moving; He does not simply stand on the stage and sing. Martin shows his feelings when he sings.
This is a man who has been involved in many aspects of show biz as a singer, songwriter, actor, and producer. Perhaps one of the reasons for Martin’s success, his music entertains in many genres.
From the beginning, Martin’s albums ranked gold and platinum as a testament to his talent. It seemed almost every album he recorded turned to gold, platinum, and double platinum or triple platinum, from 1982 and into the 2000’s. Winning award after award in the Philippines and the United Stated, first in 1982 for Most Promising Entertainer of the Year, and in addition, multiple awards for outstanding performance, Best Showbiz Talk Show Host, Best Male Performer in a Recording, Entertainer of the Year, Gold Record Awards, and others.
Some of Martin’s songs are “Forever” and “Kailangan Mo, Kailangan Ko,” with Asia’s Songbird Regine Velasquez; “How Do You Keep The Music Playing?” with R&B Princess Kyla (culled from 2010’s “As Always” album); “Separate Lives” with Divine Diva Zsa Zsa Padilla; “True Love” with Agot Isidro; “The Best Of Me” with Karylle; and “The Prayer” with Dessa.
Martin Ramon Razon Nievera was influenced by his show biz family. He lived in Hawaii and joined the “Society of Seven” then he and his family moved to California. The Suncoast Hotel always provides the best entertainment at a reasonable price. For information, call 636-7111. The Suncoast Hotel & Casino is located at 9090 Alta Drive, and Durango. www.suncoastcasino.com
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