We’ve all heard the saying. People don’t join your opportunity, they join you. All the guru’s preach it and anyone who calls themself an Internet Network Marketer should know it like they know simple arithmetic. One plus one equals two. That being that case, it completely confuses me when I send a friend request to someone and get a response like this: “Hey Apple. Thank you very much for your friend request. I actually now keep my personal page for close friends and family. However, you can catch me over on my Facebook Business Page where I share inspiration, transformation, and tips on social media techniques and marketing strategies. Just click on the link below and click “LIKE” for regular updates. Warm wishes :)”
**Insert deep, heavy laden, baffled to my core sigh.**
Now if you’re new or even semi-new to internet network marketing, you might be saying, “well what’s wrong with that? I don’t want people I don’t know on my personal page either.” EVERYTHING! Everything is wrong with a message like that and here’s why.
People don’t join your opportunity, they join you.
People want to know who you are. They want some familiarity with you. They want to know what you have in common, what are your quirks, your likes and dislikes. Are you funny, opinionated, or a total butt head (hey some people like that). Bottom line, your personal profile is a small glimpse into who the person behind the business opportunity is. It tells people whether or not you’re someone they would even consider doing business with in the first place. Sending a person directly to your fan page (no matter how nice the message) says I want you to like me, but I don’t want to develop any real relationship with you. BIG MISTAKE. That’s about as bad as this:
Throwing up on someone.
Eww… gag. No one likes having a business opp or service thrown on them before getting to know the person who’s doing the throwing. It’s like that dreaded first date where the other person does nothing but talk about themselves. Completely self-absorbed, they never think to ask any questions that would allow them to get to know you. As I read the response above again I’m left thinking “Who are you and why would I want to go “like” your page when I don’t even know you?” I mean seriously. You didn’t come with any recommendation other than your own and you failed the number one rule of this business: BUILD RELATIONSHIPS. How does this person even know that I’m looking for inspiration, transformation, and tips on blah blah blah? Again I have to ask… who are you and what makes you such an expert? And further more:
It’s really uncouth to “punk” people into liking your page
In a perfect world, everyone would like everyone’s page and sign into their opportunity without them having to build any sort of relationship. We’d all present our amazing product, and show our no one can top this comp plan and POOF be at the top of the chain in a flash. Unfortunately the world is not perfect and while for the most part you do have to tell people to like your page, you should also be seeking to build some sort of relationship with them so they understand why. Tip: being a self-proclaimed expert is not good enough , attempting to punk people into liking your page by refusing to let them on your friends list is wack (yep I said it) and shows your lack of understanding of this business.
The bottom line is this. People don’t want to be your fan, they want to be your friend. Friends make much better and more supportive fans than anyone else because they know who you are and more than likely resonate with your message. While I’m not advocating you add everyone and I definitely believe in setting up boundaries and PLENTY of privacy barriers (especially if you have kids), I do believe that you have to let people in, and there’s just no getting around that.