It’s agreed universally that the newspaper industry is not only changing, but changing drastically as they’ve had to re-evaluate their business model — the day of the daily is gone, and everybody knows it.
So what can be done with newsprint?
Newsprint is, by far, the cheapest form of print media in the world. It is, by every standard, the most recognizable print media in the world and, as all research indicates, is still (by so far as to be unbelievable) the most trusted media in the world–more than radio, television and the Internet — combined!
Which of course means that newsprint isn’t dead — it just needs another assignment. It needs to be used in a way that people need it, not how it needs them. Newsprint, as a final kind of joke, needs not to tell other people the news, but needs it to tell of other people’s news.
Simply put, newsprint needs to do what another invention did almost 40 years ago.
Newsprint needs to go the way of the newsletter, and become extremely “niche” oriented. It offers more room for information, more credibility, and with less cost than a newsletter. With the demise of the big daily, the weekly and monthly, the movement has already begun, as newsprint companies scramble to know what to do with their incredible product.
Newsletters are seeing a resurgence. Companies that thought they could let go of the higher priced newsletter in favor of the inexpensive Internet have done an about-face: while online newsletters are almost free, they are hard to get people to read (hit the delete button or lost in spam), and the entire business community has learned that hard-copy just can’t be replaced in efficiency per copy made as an online newsletter. The cost may be higher, but it simply works better. So, companies by droves have gone back to the printed newsletter.
So how does newsprint fit into this? Because no matter how you break it down, especially in this economy we’re in but always in business, we look at our bottom line, and in no way can a regularly printed newsletter be printed for less, ultimately, than newsprint. The cost of paper, always, is higher. This is an undisputed fact, and one that the newsprint industry has finally embraced. They have, finally, looked outside of their self-inflicted cocoons and saw the obvious — Newsprint is cheaper than newsletters. And the newsletter business is a billion dollar business, because it’s a way for ANY company, big or small, in any and particularly a down economic climate, to be heard.
To see how you can leverage the power of newsprint, go to: www.makemynewspaper.com