The key to any new marketing campaign is a great website, and a great website includes a good graphic design setup. Making a website design specifically for marketing purposes requires a little bit of creativity, and a little bit of finesse. Of course, hiring a graphic designer and web developer for the design would be ideal. However, if you have the programming skills and the design skills to do it yourself, try to keep within these guidelines for the best marketing effects.
- Your logo is to your company as the flag is to the United States. It is your banner, and it’s the way that your customers will grow to remember your brand. Proudly present your logo in a visible part of each page on your website.
- The best way to get your logo to really strike a customer’s interest is to have it be a memorable logo. Ideally, your logo’s graphic designer will incorporate your site’s name into it. Famous logos, such as McDonald’s Golden Arches, eBay’s logo, or Google’s logo all have this singular element in common.
- Really great websites will tie the colors of their logos into the website’s color scheme. This is a smart way to remind people of your company colors, and keep things looking unified. For an example of this design trip, look at Amazon.com’s layout.
- Try to keep a generally easy to navigate layout throughout your site. For instance, keeping a navigation bar constant throughout your site’s pages will encourage customers to browse the site, since it’s much easier to do so using a navigation bar. Repetition is the key to excellent design and excellent marketing. Keep your fonts constant, your headers similar, and make an effort to maintain a general template throughout the site. Too much chaos in a layout has caused several major companies (including Angelfire) to lose a massive amount of traffic in later years.
- Colors matter a lot more than one would first believe when it comes to both the logo and the website desing. Avoid using clashing colors (like bright red and bright blue) side by side when you are designing a logo, or a website. This can cause vision problems in some people, and it generally doesn’t look good on any page. Similarly, don’t let your logo blend into the background to the point that it’s nearly impossible to see. A logo is supposed to be eye catching, but also needs to be easy on the eyes.
- Above all, remember that in both the worlds of logos and of web design, you will get what you pay for. A five dollar logo will look like a five dollar logo, more often than not. A free logo will look cheap. A professional website, along with a well-designed logo, is an investment. It’s better to pay for quality the first time than to pay for quality after wasting $50 on a terrible website.
- Many well-meaning CEOs will insist upon buying a logo without receiving feedback from possible future customers. While this may not always lead to ruin, getting a positive response from an outside source definitely will help determine whether or not a logo will likely be successful. If you receive too many negative responses, it’s a good idea to change the logo to something more favorable.
When creating your website, it’s best to use other sites as a way to come up with ideas for your site. Borrowing different elements, color schemes, and even trying to emulate layouts can help make your company’s site the best it can be. Of course, there cannot be a great site without a great design specialist, so start searching for the right designer today!