Most women struggle with finding the perfect fit for their jeans. Denim companies usually focus on straighter figures and those of us with any type of curve usually end up with the short end of the stick. Recently, I was introduced to Levi’s Curve ID which is the latest addition to the classic denim line. Curve ID is a line specifically built for women and their jean fitting issues.
On the Levi’s website, there is a unique quiz for ladies who may have issue finding the perfect jean. Questions such as, “Does the waist of your jeans usually gap in the back?” or “Are your thighs full?” will help focus your efforts in the right direction. Levi’s also provides a free, professional fitting at designated Levi’s stores in your area.
The process only takes a couple of minutes and your fit specialist will determine if your Curve ID is Slight (for women with straight figures), Demi (for women who are more evenly proportioned), Bold (for women with curves who experience waist gapping in the back), and Supreme (for women with the curviest shape and need more coverage in the back).
Mary Alderete, the Vice President for Global Women’s Marketing at Levi’s says, ” Levi’s CURVE ID is a true fit innovation in that it delivers a custom fit for women of all body shapes. We all know how frustrating it is to shop for jeans (the only thing worse is shopping for bathing suits and bras!) because it’s so hard to find jeans that fit your body. When the jeans don’t fit, you feel badly about yourself. Well, the good news is that it’s not you! It’s the jeans.”
When asked about the the importance of taking the quiz on the Levi’s website or heading to the store for a sizing sesion prior to making a purchase, Mary tells us, ” We know from our research that women try on an average of 10 pairs of jeans to find one that fits. Even then, they often “settle” for a pair by prioritizing the way it fits in the butt and thighs and they trade off what happens at the waist (e.g. it gaps at the back so they cinch it up with a belt, or it cuts you off at the waist with ‘muffin top’ so you wear a blousy top, etc.) One of the best experiences you can have is a custom fitting for our Levi’s CURVE ID jeans. It’s like getting your personal horoscope!”
Finding a great pair of jeans is like finding a boyfriend…you try quite a few before finding the perfect one. It’s wonderful that a company like Levi’s acts as your personal matchmaker!