Meta tags are virtually invisible in your site-building process, but it’s absolutely critical that you not forget them as you build or improve a website. They’re possibly one of the most neglected aspects of site-building, and one of the easiest ways to boost your rank with only minutes of work.
In most cases, new site owners are primarily concerned with having sound content, promoting their sites and other aspects of marketing and optimizing. In the chaos, learning proper SEM and SEO gets pushed to the side. It’s boring for a lot of people, and doesn’t produce visible results as quickly as updating your site template. Regardless, it’s something you must do if you want a site that draws the people who are truly valuable to your business or cause.
Why do you need to add your meta tags?
Meta tags make marketing your site to potential customers a lot easier and more efficient. With these tags, you can achieve better search engine rankings, site snapshots, features in different types of media searches, and much more.
Site appeal is extremely important, especially for attracting new customers.You need control over what your site visitors see. This determines how you attract those visitors, hopefully giving yourself the highest likelihood of converting that traffic to paying customers. If you do not use Meta tags, search engines display your URL and a line of text taken automatically from your site. If you set up the tags yourself, you can personally craft a compelling description, as well as a clear title for your site so searchers know what you have to offer at a glance.
Tags must be clear and concise
Strive for specificity in your titles and descriptions. Choose keywords that closely relate to your site, and use them strategically. Access local traffic by adding pertinent information such as your business name and location. It is important that customers easily find a concise description of your site’s contents. Nothing turns someone off faster than a general description and an unreadable jumble of keywords.
Eliminate repeats throughout the site
Use unique information to differentiate between pages on the site. An accurate title and file name make it easy to find specific pages within your domain. The search engine should bring up only one page from your site under a certain description. Multiple pages from the same site on one search make that search more difficult, and may even result in relevant pages being omitted because of the similarities.
Never use defaults or generic tags
Default tags are never the best choice for your site. Though many host sites and site builders will allow the default tag to be used, it does not promote the professional aspect of your business. It’s also highly likely that thousands of sites have that exact tag or very similar wording as those site-builders also overlook optimizing their tags.
Primary search terms are less flexible with default tags. The engines will use information like the page file name or the first sentences that appear on the page. You should create tags that fit the specifications of your site. Do not use broad terms such as ‘electronics retailer’; instead, list unique specifics such as your address and any particular specialties. This makes the tag unique to the site, and also allows you to make the best possible use of your virtual “real estate.”
Double-check with analysis tools
Set up your site until you have exactly what you want. Now, double-check your tags and performance using analysis tools. Every search engine should have some form of proprietary tool, but the top engines such as Google, Yahoo or Bing are the most likely to be user friendly. The analysis will cover important aspects of tag function. Most cover quality standards, length of the tag name, and whether or not the search finds the tag in the way intended.
It may take several days or even weeks to index your pages in the searches. As your site rises in the ranks, you’ll likely see the indexing rate rise. Many well-respected sites get new pages into the searches within hours of publishing. Once indexed, use the search engine yourself to make sure the appearance is acceptable to you.
Results will rank higher when you update the content often, ensuring that it’s up-to-date for searchers. Quality backlinks may also improve your rankings, and can help improve click-through traffic as well. Nothing on the internet is set-and-forget. Work to constantly tweak and test your site, finding the best way to serve your potential customers, which in turn will help ensure your own success.