I’m Just Not Buying What Lebron is Selling.

By now we have all heard or read the statement by Lebron James in his postgame press conference when he told the media after losing the championship to the Dallas Mavericks Sunday night, “all the people that were rooting for me to fail … at the end of the day, tomorrow they have to wake up and have the same life that they had before they woke up today. They got the same personal problems they had today. And I’m going to continue to live the way I want to live and continue to do the things I want to do.”

He recently tried to back track and say he was misinterpreted, but clearly what he meant was that he was better than everyone. He alludes to it often. I believe how you consistently act is how you truly are, and Lebron consistently acts arrogant and dismissive.

This statement really struck me hard and it got me thinking. I often use all the brands Lebron James endorses, some on a daily basis, but after Lebron’s comments, I am really going to think twice about what it means to open my wallet and give my money away in regards to where it’s going. I’m a person that uses coupons, supports businesses that are going green, so I thought to myself why shouldn’t I also pay attention to what kind of personal views my money supports?

Lebron’s behaviors and petty antics express over and over that he doesn’t care about me, or you, or fans, or his team, or anyone but himself for that matter. Every dollar I have earned I worked hard for, and I value how I choose to spend my money. Like many, I also have morals that I stand for and it really contradicts my hard work to then go and spend my cash on things endorsed by someone who doesn’t seem to symbolize hard work, who makes fun of what I do for a living, or who thinks my personal problems make me somehow below them for some unexplainable reason.

I took some time to think about all the commercials I see featuring him on TV. When I truly analyzed the brands that I use often which he endorses, I realized my Nike’s aren’t any more superior or comfortable compared to the other brands of shoes I own. I actually prefer Addidas for my workouts. More importantly, I also trust and feel more comfortable with shoes endorsed by Derrick Rose. I can live without Nike in my humdrum life.

Or next time I crave a burger, I might think about driving down a few more blocks to Burger King or Wendy’s instead of McDonald’s. They taste just as good and have an all day $1 menu as well. I can live without McDonalds in my humdrum life.

When I’m at the grocery store and I reach out to grab the Vitamin Water, I’m going to think twice and if I should shift my hand next to it and grab the Gatorade or Powerade instead? I can live without Vitamin Water in my humdrum life.

Maybe now’s a good time to call Geico and see if 15 minutes can really save me 15% or more than State Farm on car insurance, heck what do I have to lose?

So thank you Lebron, you’ve really opened my eyes. I’ve realized how much influence the choices I make in my humdrum life that you so easily criticized really do matter, especially collectively as a society in regards to whether or not to support you. I think I feel more comfortable replacing my preference for a lot of the brands you endorse, with other brands that have chosen to align themselves with people known for things other than their narcissism since I can’t relate and that does not symbolize who I am at all.