Although book stores are crowded with books on many diverse topics, there are still gaps in the market. A person who has writing ability plus practical knowledge and interest in a certain area may be able to fill one of these gaps. In her book, Self-Publishing 101, Debbie Elicksen gives advice on how to do this.
What are Examples of Niche Markets
Niche markets are small specialized markets that don’t appeal to the general public. For this reason niche books are normally printed in limited quantities and are not always available in book stores. Here are a few suggestions for niche topics:
· An unusual hobby such as kite-making or ice sculpture
· Unusual careers such as taxidermist or circus performer
· Coping with disabilities
· Medical conditions
· Starting up a business
· Roles within the work place
· How-to books
· Cook books
· Books about finance
Search book catalogues and research the topic to see what is available on it before starting to write a book on it.
Finding Topics to Write About
Niche books normally contain specific technical information and are best written by someone who is familiar with the subject. While it is possible to research most topics, it is sensible to start off by writing what is familiar and understood. To pinpoint skills, go through the following checklist:
· Look at personal qualifications and degrees
· Look at work experience
· Look at hobbies and interests
· Consider working with family members who have notable experience in a niche area
How Niche Books are Written and Put Together
Niche books should be written from a point of authority where the reader feels comfortable that the writer is an expert in this field. Here are some practical tips for putting a niche book together.
· Define the audience ‘” are they academic, practical, young, old, male or female
· Consider the tone of the book. Would cartoon illustrations work best or quality photographs.
· Is it a serious topic or more of an enjoyable hobby
· Is the book destined to be a self-help guide, a reference guide or an entertaining read
· Write a list of possible chapters and a summary of their proposed content
· A book that includes tips, fact sheets and anecdotes makes for more interesting reading
· Question and answer format may be a good way to structure some chapters
· Choose a snappy unusual title that makes people take a second look
· In some cases it may work to approach the topic from an unusual angle that will attract more readers
· Set up a niche blog to complement the book
Niche books have their place and are important to those who read them. They can inform enthusiasts or beginners about the finer points of the topic and can awaken interest in those who pick them up and browse through them. It is important to gear a niche book towards its prospective audience and market it to them.