Blog posts tend to fall into two major categories: informative or opinion. While many bloggers attempt to stay mostly positive and share the things they love, sometimes it’s necessary'”or just nice'”to share frustrations and dislikes. That’s perfectly okay, but using a little tact can go a long ways with both maintaining readership and your integrity.
For starters, try not to point fingers or divulge too much. If you can get away without calling out the target of your post, then don’t. Try writing it in a hypothetical or vague manner. If the target is known widely enough, your readers will catch on. If not, revealing them probably wouldn’t make any difference, anyway. Also, by all means do not share personal information on the target such as phone numbers and addresses.
Second, don’t name call. That’s just immature. Name calling only results in making you look silly or immature, which is probably not what you had in mind. Find more intelligent ways to express your dislike, annoyance or contempt. Vent if you must, but hold off on the name calling. This is especially true if your blog is part of your platform and marketing campaign. Remember, everything you write is a representation of you and your work.
Third, a good rant can be nice, but sometimes, an issue can also be turned into a constructive post. That is, analyze what about the blog, book or person upset you and find a way to illustrate a better way it could have been done. For example, perhaps you detest a book you meant to review. Instead of just complaining about the book, point out key factors that could have been improved so that your readers can avoid it in their own work.
Fourth, stick to the point. It’s easy to derail a negative post into mindless rambling. However, that can turn against you if you slip off topic, such as why you disliked a book, to inadvertently making a snide comment about the author. Avoid such remarks. Irate fans are one thing. Representing lawyers are quite another. And yes, bloggers can be sued.
Fifth, don’t be hasty. Writing with passion is rarely a good way to express an opinion. Instead of immediately hitting the submit button, leave your article as a draft for at least twenty-four hours. Then, re-read it. You will probably find much better ways to convey your opinion than what you initially wrote. Recruiting an unbiased beta reader to look over the post is also a great idea.
Bloggers don’t have to strive to please everyone and agree with everything. In fact, a blog which does such is likely to be less interesting than one with personality and opinion behind it. But expressing an opinion doesn’t mean you have to lower your standards. Try to be constructive, intelligent and mature about it. Also, keep in mind not everyone shares your opinion and stating such can be a good move in avoiding unnecessary conflict. In the end, you want to be true to yourself while retaining tact and integrity.