Chicago roofing contractors can use AT&T Real Yellow Pages to advertise their small business in several unique ways. Unlike traditional print advertising solutions such as newspapers, telephone directories and flyers, Internet listings can effectively reach customers who use the computer as their main source of information.
There are several advertising solutions that small business roofing contractors should consider. Internet listings via the AT&T Real Yellow Pages typically feature contact information, address (with a map link) and website information about the roofing contractor. An audio and video file can be included as well as a separately linked AT&T Real Yellow Pages ad. Customers may forward this information to their e-mail, Facebook or Twitter accounts, or to a mobile device.
Small business roofing contractors that want to stand out from the crowd may consider posting a local online display ad to the featured businesses section of the AT&T Real Yellow Pages. This section allows a small business to maximize advertising dollars by being featured at the top of the AT&T Real Yellow Pages search engine results page. The featured businesses section is ideal for roofing contractors whose busy schedules do not permit cumbersome keyword searches or search engine optimization for business Internet listings.
A mobile website with a pay per call feature is another option for small business roofing contractors. Customers who are on-the-go can search for Chicago roofing businesses from their smartphones via the AT&T Real Yellow Pages. They can then call the business directly by simply clicking on its ad.
For roofing contractors who are interested in direct marketing, AT&T Real Yellow Pages offers services that can help track potential and existing customers via search history, ad clicks, keywords used and website/landing page visits. This information is reported on a monthly basis and through a secure 24/7 online reporting center. Once such customer data are gathered, direct marketing can be performed and improved with a given customer segment in mind.
Of course, the AT&T Real Yellow Pages continues to offer excellent print advertising solutions, too. Banner ads placed in the Chicago directory can feature the roofing contractor’s hours of operation, payment options, coupons and website/e-mail information. Roofing contractors who really want to showcase their small business may consider creating an AT&T Real Yellow Pages Spotlight/Billboard ad that is placed on the front cover of the directory. Such visibility has huge potential for getting the small business noticed by customers.