Initially created for mobile devices running the Android platform, the Google Goggles application has recently been made available for iPhone 4 users. The application lets consumers seek information on the web by taking snapshots of paintings, landmarks, products or words with their mobile devices – why type when you can search by sight? While many are viewing Goggles as a cool new feature, small businesses are more interested in what it could mean for their marketing efforts.
Increased Value of Traditional Media
As Google Goggles is relatively new, marketers are still trying to figure out how it can be effectively leveraged in their campaigns. Regardless, with the growing popularity of smart mobile devices there is no question over this application’s potential as a marketing tool. A simple method in which it can be used is as a way of providing more information about your company. For example, you could take a picture of your logo and then send it to Google for indexing. When one of your savvy prospects later comes your logo and turns to Goggles, the application could yield more details about your services or product offerings, lead the individual to your website, or provide them with your contact information.
Updates on the Go
Google Goggles also offers the opportunity to provide consumers with up to the minute information for those on the go. Let’s say you are shopping for a book and you are not pleased with its pricing in the current store you are at. You could take a picture of the book’s cover and Goggles would let you know where else you could buy the book or if you could access it online, allowing you to compare pricing without having to run all over town.
An incredibly exciting aspect of Google Goggles is the tremendous potential it gives small businesses to take their marketing efforts beyond traditional search and the internet itself. With this tool, you can synchronize both your online and offline marketing. Goggles enables interactivity for print marketing, which allows for marketers to measure any active interest taken in their offline marketing. Anyone who comes across your brand logo, business card and other materials can easily utilize this application and instantly find out everything you want them to know about your business.
In the end, Goggles’ value as a marketing tool will depend on both your efforts to get images indexed with Google and user adoption. As businesses make themselves more accessible through an image search, users will certainly begin to rely on Goggles as a resource. Because the potential is so great, marketers would be wise to familiar themselves with this application and learn more about how it can be optimized for their business.
Nan King, a tech geek and environmentalist at heart, is an advocate of business email marketing strategies that encompass the use of an email marketing company which is permission based.