Over the past decade, we have seen a significant increase in the number of female entrepreneurs; and also the rising interests in beauty franchising opportunities.
Keeping in shape, healthy and well-groomed can make someone feel beautiful, inside and out, radiating self-confidence and contentment. Likewise, owning a customer-focused franchise that helps to promote a sense of wellbeing and happiness can be just as rewarding, not to mention lucrative!
In general , these franchises can be categorized into gyms and weight-loss centres, hairdressers and beauty therapists; opening up enormous opportunities for people interested in pursuing into health & beauty related industries.
Below are some of the franchising opportunities available:
Beauty on the Go is a mobile service offering beauty salon services to the time-poor and house-bound. Beauty services such as waxing, manicures and pedicures, facial and body treatments, and tanning are provided by qualified therapists at customers’ home or even the workplace, offering services beyond 5.00pm and on weekends.
The company suggests that it will provide a wide range of corporate office supports them with a centralised call centre, administration and clever marketing strategies.
Brazilian Beauty is a Brisbane beauty salon offering personal-care services such as Brazilian bikini waxing, pedicures, massage therapy, manicures, facial skin care and spray tanning.
Brazilian Beauty offers ongoing business coaching and analysis, advertising, store designs and fit-outs as well as an industry systems, policies and procedures.
Brazilian bikini waxing is especially a popular trendy waxing in demand in North America and Europe; especially during summer times.
Brazilian Butterfly is dedicated to providing a total body care experience. Services including Brazilian waxing, the latest hair removal technology, spray tan application and skin care. All treatments are performed by qualified specialists, offering customers a friendly and relaxed environment.
Contours is a welcoming gym helping busy women to include an exercise regime as part of their lifestyle. An innovative 29 minute workout combines the latest weight bearing equipment with a cardio workout. Currently supporting more than 400 franchisees in nine countries, Contours is opening a new studio every two days, somewhere in the world.
Curve is one of the most successful weight-loss and exercise franchises around the world; it has hundreds of franchises; and have been very successful in places like Taiwan, Japan and Singapore. Curve is originated from United States; it provides exercise programs supported by personal trainers and its equipment; its equipment and programs are designed to ensure no physical injuries. Curve is growing very fast in Australia, a number of stores in Sydney and Melbourne recently.
Ella Bach© is Australia’s only national skincare franchise. Recently recognised as the 16th Fastest Growing Franchise in Australia 2007 by BRW Magazine, Ella Bach© is a leader in skincare products and education in Australia. With some existing Australian franchises currently for sale, Ella Bache is also set to launch franchising in New Zealand.
Fernwood Women’s Health Club was established in central Victoria in 1989 after identifying a need for women to have their own special space to enjoy regular exercise in a relaxed environment. Fernwood has become synonymous with Australian women’s health and fitness with clubs all over the country.
Hair Machine is one of the many Australian hair studios franchises, and has been in operation for over 12 years.
Hairhouse Warehouse is both a retail and service business, offering hair and beauty products, hair salon amenities, a nail bar, body piercing, waxing, spray tanning and more. Franchisees enjoy national advertising exposure across broad mediums and receive ongoing support in generating awareness and sales at a local level.
Healthy Inspirations has identified a gap in the weight-loss market to cater for the needs of women who wish to become healthier, but are not being satisfied by the traditional methods available in their local communities.
Just Cuts is one of the most well known hairdresser franchise in Australia, it now has over 170 salons in Australia & New Zealand.
Just Cuts offers franchisees the choice of two options: a turn-key package where basically everything is taken care of by the franchisor; or a more ‘˜hands on’ approach, which allows for on-the-job training.
Metro Modelling Academy is an interesting franchise that started a few years ago; it offers training courses for a wide range of students, involving innovative grooming, deportment and modelling. From juniors to teenagers through to adults, Metro has a course to suit everyone.
Price Attack has been an Australian leader in the retail salon industry for 21 years. With 129 salons nation-wide and counting, Price Attack is also one of Australia’s largest. Presenting a massive range of quality hair care brands and products, together with expert and friendly advice, Price Attack is equally attractive to franchisees.
Step into Life is a national business with 112 franchises specialising in group outdoor personal training. Services are provided by qualified personal trainers to people of all ages and fitness levels in a fun, social and non-threatening environment. Step into Life has over 14 years of outdoor group personal training experience and is the industry expert in its field.
SureSlim Australia specialises in medically and scientifically researched weight-loss and wellness programs. The international business promotes healthy eating and a balanced lifestyle through its 150 clinics worldwide. Incorporating a holistic lifestyle approach, SureSlim has been designed to correct metabolism and hormonal imbalances.
A SureSlim franchise can provide both job satisfaction and a good income. Suitable franchisees should possess a passion to help people make positive lifestyle changes. SureSlim provide a training program prior to opening, site location and setting-up assistance, ongoing support, regional franchise meetings, national advertising and more.
TechnoTan‘s UV-free spray on tan is made using a range of botanical herb extracts which produce an all over bronzed colour in less than 10 minutes. Offering various options for potential business owners, there is the opportunity to either set up a spray on tanning business as a salon, at home, or as a mobile TechnoTan Technician.
The above are just very small selection of franchises that are available if you are interested to step into beauty & health related franchising opportunities.
Beauty & Health Franchising Boom Areas
Nail Salons: One of the fastest emerging opportunity, you can see them almost everywhere in major shopping centers. In the past, this industry was particularly dominated by South Eastern Asian families; and is now widely taken up by Chinese and Korean families as well. Minimal skills and training are required; some of the nail salon franchises are from USA, which also provides training and equipment.
Hair Salons: Australians love hair salon franchises; there are at least 30 major hair salon franchises; some are already successful global franchises. It is still one of the most competitive industries in Australia, on average, there are 5 to 10 hair salons in any shopping centre; but this has not stopped interests in buying into hair salon franchise due to continuing increase in demand.
Massage / Naturaltherapy centers: This has certainly been rising, as more and more Australians now visiting natural therapy centers; mainly for massage regularly. Another factor is due to increasing payments from private insurance sectors; where massage and other natural therapy treatments are now included in insurance coverage.
Beauty Salons: As described above, beauty salons are still mostly taken up by female entrepreneurs. These franchise systems offer both training, products and continuing education and staff training. A large number of beauty professionals have joined this industry to realize their dream to open up their own beauty salon.
Services offered are quite diversified; from basic beauty treatments to waxing, some also offer solariums; some have also provide complete services including manicure, hair salon and massage. This latest seems to be the trend; where customers can receive a complete relaxation treatment in one location. However, from the cost of view, beauty salons can incur expensive set up costs especially if you include new equipment especially solarium.
Depending on the franchise system you choose, set up cost ranges considerably. Some fitness centers would require $750,000 to $1 million franchising fees, but this involves in setting up big fitness centres; as well as complete range of equipment. Generally speaking, when we compare more than 50 franchises in Australia; hair salons and nail salons tend to have lower set up cost; as less equipment and training are required.
Training & skills requirements are also often less than other franchises, this is a reason why beauty & health franchises are especially popular amongst Asian immigrants.
You don’t even need to speak fluent English in many cases; and you can open your shops 7 days a week. Most beauty & health related franchises also use casual staff with a few full time employees; this provides flexibility in terms of servicing customers during peak times; and business owners often hire international students or part time mums to help them out in the weekends.
The biggest challenge for beauty & health related franchises are competition; as there is little difference between each franchise in terms of products and offerings. They also need to compete with other non-franchised competitors; which sometimes can offer the same services for lower price; as a franchisee, you are also unable to set your own price in the case there is a new competitor opening next door.
Another challenge faced by many beauty & hair salons are staffing issues; as staff only require minimum training; and they often come and go very quickly; with many even opening up their own businesses to compete with you by offering lower price. This is a risk you should consider as customers in the beauty & health industries are “people” driven not brand driven; they will always go to the same hair dresser or the same beautician no matter where they are.
Ultimately, this is where each franchise differs; what level of support can you expect from franchisors ‘” some proactive hair studio franchises for instance have dedicated marketing professionals monitoring each salon and each shopping centres on the daily basis; and they are able to introduce new services and offer new marketing programs to retain customers.
Fitness centres franchises, although more expensive options are able to offer more differentiated products & services; some offer more personalized training for its customers; some also offer additional training and classes such as yoga classes from its centres.