When someone comes across your blog, they only get a snapshot of what you have written up to that point. Viewers need a way to stay connected to your blog. There are many ways in which you can provide this connectivity. Some of these ways are fairly common and traditional, while others are not always thought of. These are the best ways to create connectivity with the average blog reader.
An RSS feed link is absolutely essential to maintain your blog readership. Some individuals subscribe to RSS feeds using specific programs to organize their RSS subscriptions, while others simply read the latest blogs through email programs like Microsoft Outlook. Better yet, RSS feeds can also be shared on other blogs.
While it is not that difficult to discover what a blog’s RSS feed address is, you will want to make it plain and clear near the top of your blog with that eye-catching orange RSS icon. Put another smaller icon in the footer of your blog for good measure. The average blog reader knows to look for this icon or some variation – so although it can be creative to match the look of your blog, make sure it doesn’t stray too far away from the standard look.
Register your blog on Feedburner to track your blog subscriptions and get a special link to your RSS feed. By registering your feed on Feedburner, you will also have access to an email form that you can place on your blog. That takes us to the next most important way to maintain blog reader connectivity, email subscriptions.
Email was designed to stay connected, and what better way to do so than to get your latest, favorite blog posts via email? Having a form for users to sign up for new blog posts through their email is absolutely essential.
While many blog readers are on the cutting edge of technology with various other ways of keeping up to date with blogs, many are still going the traditional route. You want to cater to all groups on your blog’s website. Make sure every single blog reader out there has a way to stay connected.
When you register on Feedburner, you automatically have a choice of offering email subscriptions with a pre-made form for your convenience. You can easily copy and paste the code directly into your blog on the sidebar or the footer.
A relatively new way of offering blog connectivity is through Kindle subscriptions. Amazon allows blog publishers a way of making some extra revenue on their blog along with offering blog readers the choice of subscribing to their blogs on the Amazon Kindle e-reading device.
Many blogs are offered at a monthly subscription rate of $.99-1.99 per month and you receive 30 percent of that. What could be better than making a little extra cash from blogging while offering your blog readers that extra option to stay connected?
Facebook Fan Page
Everyone and their mother is on Facebook these days. By offering your blog readers the ability to join your blog’s fan page, you are becoming a part of their daily Facebook life. Every time you publish a new blog, you can publish a link on your fan page and everyone who has subscribed to the fan page will see the new blog.
This is quickly replacing the RSS subscription programs out there as more and more people are drawn to the multitasking capabilities of Facebook. Like the RSS icon, you will want to get some variation of the Facebook icon so your blog readers will be able to locate it easily.
Last, but certainly not least, Twitter is an excellent way to maintain that blog reader connectivity (and also a great way to develop a larger readership). Like the Facebook fan page, you will simply post a link to every new blog you post with a short description and all of your Facebook followers will see it.
There are also many programs and plug-ins out there to make the Twitter and Facebook posts automated to cut down on time. Again, a Twitter icon is important to have that is easy to locate for those who wish to stay connected this way. You can also publish a feed of your Twitter posts to draw the reader’s eye if you happen to publish more than regular post links on your Twitter account.