Arizona Calling: Share Something Amazing

Summer is approaching and the Arizona Office of Tourism (AOT) is marking the occasion with the return of the agency’s popular in-state travel summer promotion, ValueAZ.

ValueAZ is a one-stop-Web site listing for all the incredible travel deals and packages that can be found throughout the Grand Canyon State this summer. As a new component of the ValueAZpromotion, many of the travel deals and packages listed will feature Arizona’s Centennial theme.

In addition to launching ValueAZ, AOT in collaboration with the Governor’s Task Force on Tourism and Economic Vitality will launch “Arizona Calling ‘” Share Something Amazing,” an ePostcard campaign featuring iconic Arizona images. Both campaigns will begin May 7, 2011.

The ePostcard campaign features vibrant imagery of the Grand Canyon State that gives residents and travelers the opportunity to share Arizona’s beauty with others. With customizable messages, email ePostcards can be sent to friends and family around the globe at no cost. The ePostcard is available through

“ValueAz and Arizona Calling are great ways to showcase all that Arizona has to offer, not only to our residents but to our out-of-town visitors as well,” said Sherry Henry, AOT director and chair of the Governor’s Task Force. “As summer approaches and families are making vacation plans, ValueAZ offers exceptional travel deals across the state and what better way to say to family and friends ‘Ëœwish you were here’ than with a beautiful electronic postcard featuring photography of some of Arizona’s most beautiful tourist attractions.”

ValueAz will run from May through September. It is a coordinated effort involving travel and tourism entities from across the state that upload unique travel opportunities to for visitors to enjoy throughout the summer months.

“Word-of-mouth marketing is a powerful tool and we want our residents to explore Arizona and share their positive experiences with others,” continued Director Henry. “We know our best spokespeople are Arizona residents. Arizonans already recognize, appreciate and value what the state has to offer as a vibrant destination. Through ValueAZ and the Arizona Calling ePostcard campaign, they can now share that knowledge with others.”

The Arizona tourism industry brings millions of visitors annually to the Grand Canyon State. In 2009, visitors spent $16.6 billion throughout the state, pumping nearly $45 million each day into Arizona’s economy. This industry employs nearly 200,000 residents and also generates an estimated $2.4 billion in local, state and federal tax revenues.

Visit to discover the value of Arizona today! For more information on the ePostcard and for what to see and do in Arizona, visit

About the Governor’s Task Force

The Arizona Governor’s Task Force on Tourism and Economic Vitality is comprised of members from the Arizona Office of Tourism (AOT), the Arizona Department of Commerce, the Arizona Mexico Commission, as well as the Arizona Hotel & Lodging Association and the Arizona Tourism Alliance.

About Arizona Office of Tourism

Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon State’s travel industry and related businesses, the traveling public, and the taxpayers of Arizona. For more information, visit