In my weekly journey meeting new businesses across North Texas, I have learned over the years that there are people putting in a lot of time doing routine updates to their websites.
I met one company that said they spend, literally, 25 hours a week just making basic updates to their website. The obvious question was, “why?”
Their website was so disorganized, and old, that they were updating the site through the html coding. It was cumbersome, frustrating, and they had learned on their own how to make and build it.
Put simply, they were working for their website!
Because they had spent the time to learn how to build their own company website;
- They missed the point of why they needed one (marketing, resource, information, online shopping)
- How to properly build it (proper website coding, structure, and of course user-friendly website design)
- The best method of updating it (through coding or a simple-to-use content management system).
- Who’s going to keep up with all the technology and internet marketing changes?
You may be able to save money doing it yourself. But ask the real question of the Return on Investment (ROI):
- Time is money. How long will it take me to learn how to properly build the graphics, learn the software, and decide upon the best programming languages to accomplish the task, including the time to learn those languages.
- Learn the basics of Search Engine Optimization. After your website is built, how will it be found?
- How much time will be invested in updating it?
The company I mentioned above could have spent $5,000 to build the right website for their needs, and a less than 20 minutes a week make their necessary updates. If we factor in the cost of doing it the way they did over the last 14 months, they spent in excess of $20,000 just for their time invested.
The sad part is, they have nothing to show for it. No new customers who said they found them through their website and no new sales. All they have to show for their efforts is a lot of time and money spent learning what not to do.
A valuable lesson for sure, but at a very expensive price.
If you want your website to work for you, instead of working for it, allow a professional who knows the technology and studies it weekly, help you best reach your online goals.
Saving money is important. Sometimes, the best way to do that is spend it on those who can help you become more efficient and allow you to focus on what you do best — grow your company!
Visit our website at www.texstarweb.com or our blog at www.texstarweb.com/blog