An Introduction to Search Engine Ranking

You have probably been hearing a lot about search engine optimization (SEO) lately, but you may be unsure of exactly what this means. What is SEO? Search engine optimization is a technique that improves your page rank in the search engine results page (SERP). The way search engines determine page rank is always changing to best meet the needs of users. At this point, Google is the most popular search engine that is the best at returning quality search results. If you’re wondering exactly how Google determines page rank, you aren’t alone. Of course search engines need a formula or specific measure to determine how one page compares to another. For Google, this method is called Google PageRank.

How does PageRank Work?

So how does PageRank determine where your page will appear in the search results? In the early days of search engines, many website owners relied on unscrupulous methods to improve their page rank. The method that PageRank uses is now mostly proprietary. This prevents the type of rank fixing that once occurred. Webmasters do know a few things about how PageRank works. PageRank actually looks at the quality of a webpage and to decide where the page will rank. A few different factors are used to determine rank. Some of the factors include traffic, targeted keywords, and quality backlinks.

Determining Your Rank

If you want to improve your page rank, you will first need to determine your current page rank. By checking your page rank, you can properly assess how your SEO campaign has worked. Is the campaign actually helping your page rank? You won’t know unless you determine your page rank at the beginning of any campaign. If you do not see improvement, you might want to try a different strategy. There are thousands of different applications and methods for checking page rank. For many people, the easiest and most convenient method is to install the Google toolbar and use PageRank to check your rank. If this method doesn’t work, you can try something like Firefox’s SEO Wolf. This application allows you to explore rankings from a few different companies in one view. You might also choose to look at page ranks one at a time. You can do this by using a site like PageRank Checker (http://www.prchecker.info). You will just need to enter URLs one at a time.

Improving your Rank

The way that search engines determine page rank is getting more complicated every day, but there are a few factors that will help to improve your page rank. The first thing you need to do is look up some a high-traffic keyword as well as some other keywords which may not get as much traffic, but have very little competition. Sprinkle these keywords into your content, Meta tags and site description. You should also place targeted backlinks, which will link to sites with related content. The sites you choose to link to should be highly ranked. If you follow these simple steps, you should see an improvement in your PageRank and site traffic. If you don’t see as much improvement as you would like, you can also look into other methods of increasing your traffic. You can pay for a sponsored link or buy Adwords ads to increase your traffic even more.