Raising money is critical for a non profit to succeed with its mission. A capital campaign provides your nonprofit with funds for the purchase of assets like buildings, computers or equipment. Just figure anything you can touch would or could fall under a capital campaign.
If your thinking about a capital campaign, the first step is to develop a plan of action. I have outlined a capital campaign plan below for a fictional nonprofit. Feel free to copy and use this for your efforts. This outline will give you the basic steps and ideas needed for your plan, and you can simply modify the plan to fit your nonprofits and volunteers abilities.
Capital Campaign proposal for Children’s Theatre Academy Inc.
Proposal- To raise $500,000.00 through a capital campaign. This would allow the Children’s Theater Academy Inc. to pay for touring busses, costumes and props for expanded theater productions. With the expanded theater productions, the Academy could then preform shows in other venues expanding the children to greater audiences and experiences.
A. Selection of one person to chair the capital campaign and lead the committee to successful fund raising of $500,000.00 on behalf of the Children’s Theater Academy Inc.
B. Establishing a committee of 5-7 people, who are committed to the idea of raising $500,000.00 for the Children’s Theater Academy Inc.
2. Feasibility study- Solicit opinions of past donors for the idea of a capital campaign to test donor receptiveness of such an idea.
A. Preform informal personal survey of past large donors and solicit their feedback and thoughts on the viability of the capital campaign.
B. Preform email survey of last two years donors with Surveymonkey.com further testing the viability of the capital campaign.
3. Structure- Establish the organizing systems for the capital campaign.
A. Bank accounts. Establish safeguards of funds to ensure oversight.
B. Record keeping. Establish audit procedures for transparency.
C. Staffing of the campaign. Allocate staff time in accordance to campaign.
4. In house preparations- Preform the following:
A. Prepare public disclosure material to include; print media, radio and social media outlets.
B. Solicit challenge gifts from lead donors.
C. Develop a case statement and ensure all volunteers are familiar with this.
D. Identify volunteers who are willing to help with fundraising.
E. Identify potential fundraising activities and develop plans to implement them during the public launch; dinners, auctions, garage sales, golf tournaments, raffles.
5. Lead Gifts- Committee members will begin to solicit lead funds from the following sources keeping in mind the rule of thirds; 1/3 of funds come from the top 10 to 15 gifts, 1/3 of funds come from the next 75 to 100 gifts and 1/3 of funds come from all other gifts.
A. Past individual donors. Continue building on an established relationship.
B. Establish new donors. A critical step due do to donor fatigue.
C. Solicit corporations who may be interested in attaching their brand name to the Children’s Theater Academy Inc.
D. Research and reach out to foundations, government sectors, and other organizations that are willing to donate and/or partner with the Children’s Theatre Academy Inc.
6. Launch the campaign! The campaign will not be publicly launched until $250,000.00 dollars have been pledged. At that point, the following measures will be undertaken:
A. Public announcement through media, to include social media, print, radio and web.
B. Launch fundraising activities; dinners, auctions, garage sales, golf tournaments, raffles.
C. Post updates of activities through media sources to generate excitement.
7. Success! Close the program.
A. Ensure everyone has been thanked, re-thanked, and thanked again.
B. Solicit feedback from all volunteers; what worked, what did not work.
C. Suggestions for the next campaign.