Most people know their website needs a contact page. They know they have to provide potential customers with a way to contact them. It just makes sense. What a lot of people don’t know, however, is that their contact page should always include a contact form. Here’s why:
Professionalism: Adding a contact form to your website helps show your visitors that you are serious about what you do and are genuinely interested in hearing from them. Having a contact page with nothing more than a phone number and a physical address makes it seem like you really don’t care if your potential customers contact you or not.
Easy Accessibility: Not everyone wants to place a phone call for more information. There are also many people who won’t even be bothered to email you if it means they have to log into their email account and compose a new message. It doesn’t sound like a lot of work, of course, but the average internet user wants everything quick and simple and won’t be bothered to take extra “unnecessary” steps.
Data Collection: Possibly the best reason to have a contact form on your website is that it allows you to collect data from potential customers. Your form will generally have at least 3 fields to be filled out (name, email and phone number) before the message box where they can leave their comments or inquiries. The email address field should always be a required field. That way every time someone contacts you through your form, you are given an email address that you can file away for future correspondence. In time, you’ll have an entire mailing list.
Email Marketing: This sometimes falls under the category of search engine optimization or internet marketing. Every time you offer visitors a way to contact you through a form, you are also giving them the opportunity to sign up for notifications and emails. This can be done with a simple checkbox at the bottom of the message box that says something like “I would like to learn more about additional promotions and savings.”(More information on search engine optimization can be found in my eBook SEO like a PRO which is available through Amazon Kindle).
5. Gain Customers: When you first put your website online, it was probably because you wanted to gain more customers. A contact form helps you do that, again by allowing visitors an easy way to get in touch with you to learn more about your products or services.
While it’s important to make sure your contact information (phone number, fax, email, etc) is on your website, it’s just as important to allow visitors the option to choose a simpler way to reach you. A contact form is the best way to do that.