Since the creation of social media sites such as Twitter, Facebook and Youtube , businesses and other groups have taken advantage of promoting their products or ideas through advertisement or the creation of mobile groups. Now the 2012 presidential hopefuls are gearing up to enter the digital world of social media in order to advertise their campaigns. Through social media efforts, they are hoping to reach more people in order to get to the Oval Office .
Newt Gingrich is one such hopeful, making a splash into the race with an official tweet at 9 a.m. Wednesday stating that he is making a bid to run for president. However, the same social media he hopes will gain him favor with the populace can also be used against him. Hours before his official tweet, people are abuzz with their reactions on Twitter. Many people are making statements wondering if he is the best candidate for the job. Some even believe he is too old for the presidency, that he does not have the best experience, and question his sense of lifestyle. He is not the only presidential candidate hoping to garnish attention from the U.S population through the use of social media network; other candidates are using social media for their own gain as well in this 2012 race.
Republican candidate Herman Cain, a self-proclaimed media guru, is amassing quite a following on websites such as Twitter and Youtube. His speeches on Youtube are reaching thousands of views every day, and his official Twitter account is becoming a well-commissioned social media site for his campaign. He has even coined his own social media reference on Twitter with terms like #citizencain.
In April, President Obama’s team announced his bid to re-run for president through a video posted on his website and massive emails sent to his followers. Unlike his 2008 campaign, Obama is now embracing social medial in this second campaign for the Oval Office. He further kicked off his social media campaigning with online video answering questions from Facebook’s home office. Millions of people are following Obama on Twitter and his infiltration into Facebook advertising is helping him create a large fan base in the Facebook world.
Independent Mike Bloomberg is also using the social media train to help assert his name into becoming a wanted presidential candidate. His new official website has links promoting his Facebook, Twitter, LinkedIn , foursquare, YouTube, and flickr usage and accounts. He is an up-and-coming hopeful trying to build his own social media credentials as the easiest way for him to garnish support for his presidential run against the power of the Democratic and Republican parties.
In the social media world, the presidential candidates are trying to create their own followers on Twitter or advertise on Facebook their ideals and what they stand for. The value of viewership and promotion in social media is definitely taking a new turn in this 2012 presidential race.
Sources: Michelle Castillo, “How Herman Cain won the GOP and Won over the Online Community.” cbsnews.com
Perry Bacon, Jr. “President Obama Kicks off His 2012 fundraising campaign in Chicago.” washingtonpost.com
Newt Announces his Run and Peoples Reactions Twitter.com
Bloomberg’s Social Media mikebloomberg.com